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Leverage Premium Tools for Ice Fishing Success —   Action, sensitivity, and purposeful construction are the driving forces behind the new line of G. Loomis IMX-PRO Ice rods. By leveraging two complementary manufacturing methods and blank technologies, G. Loomis IMX-PRO Ice rods deliver industry-leading performance to tackle a broad range...

Next to not catching a fish after a tough day on the water, breaking your fishing rod may be the proverbial salt in the wound. G. Loomis’ continued effort to provide anglers service long after the sale, G. Loomis announced updates to its warranty program to include a ‘Born On’...

By Josh Douglas How do you outdo the best? G. Loomis has done just that with the new introduction of the G. Loomis NRX+Bass series of rods. The successor to the ever-popular NRX lineup, the new NRX+ series holds some of the traditional features but also parlays these with some...

Fish the Radically Redefined NRX+ Rods The opportunity to create something exceptional is a weighty responsibility. When the G. Loomis Product Planning Manager for G. Loomis proposed refinement to the original NRX series of bass rods, he recognized that the task would be challenging but also attainable. As a brand,...

Award-Winning Fly Rod Delivers Peak Performance in Demanding Conditions A unique rod series designed for apex saltwater fly anglers, the new G. Loomis NRX+ T2S boasts an unparalleled fusion of materials, technology, and innovative design features that unite to elevate angler performance under the most challenging conditions. These are the...

Technology-infused Fly Rods for Apex Saltwater Anglers   You don’t pick tournament days; tournament days pick you. While anglers can’t control environmental factors like wind, tide, and light, they can enhance their own effectiveness. With leaderboard glory on the line, clear a path to victory with rods forged to crush...