News

Beginning in 2022, G. Loomis will standardize the numerical Power Rating system for conventional rod models. All future rod series updates will utilize the same Powers Rating system ranging from 00 (Ultra Light) to 6 (Extra Extra Heavy). Example: We consider an 843 JWR (3 Power) a Medium Heavy. Previously,...

Whether chasing chrome in a coastal river or slab crappies in a wilderness lake, having the right rod in hand provides distinct advantages. At ICAST 2022, we introduced two dynamic rod series, IMX-PRO STEELHEAD and GCX LITE, and the expansion of IMX-PROe fly rod family. Each rod is born of...

Every year, discerning fly anglers from across the country gather in the Florida Keys to hunt what many consider the most elusive game fish in the world. At the recent Del Brown Permit Tournament – honoring the legendary angler who caught and released more than 500 permit on fly tackle...

An Insider’s Account of Young Canadian Angler’s Success on Lake Cherokee —   Cooper Gallant is one of the brightest rising stars in tournament bass fishing. Competing in a full slate of nine Bassmaster Open events this season, this energetic 24-year old Canadian is reaching for lofty goals – including...

New Purpose-Driven Saltwater Rods Boost Coastal Angling Performance —   Anglers casting topwater spooks into bluefish blitzes, live-lining mullet on a circle hook for tarpon or sinking crabs to the rock piles for bulldog blackfish or red drum demand battle-tested gear to connect with success. The G. Loomis IMX-PRO BLUE...

The attention of the bass fishing universe is focused squarely on Lake Hartwell near Greenville, South Carolina, this week as 55 professional anglers – including 16 rookies – compete in the 2022 Academy Sports + Outdoors Bassmaster Classic presented by Huk. As veteran Elite Series Pro Jeff “Gussy” Gustafson rigs...