News

Our pursuit has remained unchanged for over 40 years: to provide you with the world's most technologically advanced, innovative, and intuitively designed fishing tools rolled to enhance utility and enjoyment on the water. We're stoked to announce that we have improved access for all our anglers. You can now purchase...

Proudly handcrafted in Woodland, Washington, the brand-new IMX-PRO V2 series is a distinguished lineup composed of models built for a range of applications. Designed to enhance natural ability, boost effectiveness, and expand tactical opportunity, the IMX-PRO V2 series is for those that make time on the water a priority.   ...

Introducing a full lineup of purpose-built rods for Pacific coast techniques We are proud to announce the IMX-PRO OFFSHORE series of purpose-built 20 to 80-pound class rods featuring a range of technique-specific actions designed for West Coast offshore anglers. Dynamic fisheries, challenging conditions, and iconic game fish define the offshore...

Beginning in 2022, G. Loomis will standardize the numerical Power Rating system for conventional rod models. All future rod series updates will utilize the same Powers Rating system ranging from 00 (Ultra Light) to 6 (Extra Extra Heavy). Example: We consider an 843 JWR (3 Power) a Medium Heavy. Previously,...

Whether chasing chrome in a coastal river or slab crappies in a wilderness lake, having the right rod in hand provides distinct advantages. At ICAST 2022, we introduced two dynamic rod series, IMX-PRO STEELHEAD and GCX LITE, and the expansion of IMX-PROe fly rod family. Each rod is born of...

Every year, discerning fly anglers from across the country gather in the Florida Keys to hunt what many consider the most elusive game fish in the world. At the recent Del Brown Permit Tournament – honoring the legendary angler who caught and released more than 500 permit on fly tackle...