Lifestyle

When it comes to bass fishing in the fall, whether you live in the south or up north, our favorite fish will be found where the food is. Bass up north know that another long winter is coming so they will start bulking up for the dark winter months. In the...

CULTURE. Our motivation is clear: We exist to heighten angler experience through creating tools that expand tactical opportunity, boost effectiveness, and enhance natural ability. We develop solutions for experienced hands, designed to complement capability. For you, we strive to expand what’s possible to achieve the unattainable. As you continue to...

Join G. Loomis Pro-Staff member and expert multi-species guide, Chris Willen for a look at the diversity of amazing fly focused angling opportunities that can be found in the Northwoods of Wisconsin, however similar seasonal patterns exist all across the Northern tier and Great Lakes region of the country.    ...

The DNA of G. Loomis is comprised of three equal parts: Technology, Innovation, and Design. Since 1982, we’ve continuously contributed innovative materials and manufacturing technology to the angling community. Why? ⠀⠀⠀  ⠀ We exist to heighten angler experience by creating tools that expand tactical opportunity, boost effectiveness, and enhance natural...

The G. Loomis IMX-PRO OFFSHORE lineup of rods features eight rods in the series that are designed for every tactic that we use, whether it's casting a small lure or your flylining a smaller bait, an anchovy or a smaller sardine, to dropping down a sinker rig for a bigger...

Curiosity is the cornerstone of the G. Loomis production philosophy: We approach every challenge with a genuine and inquisitive mindset, understanding that each experience contributes to our continuous growth and refinement. Our unwavering attention to detail is reflected in the craftsmanship of every rod, with over 100 skilled hands involved...