News

Designed for anglers who seek the ‘golden reward’July 7, 2023 - Woodland, WA - G. Loomis, renowned for its commitment to innovation and excellence in fishing tackle, proudly unveils the latest addition to the legendary GLX series, the G. Loomis GLX WALLEYE. The new series will be showcased for the...

A complete lineup of inshore rods for a full spectrum of saltwater applications  Woodland, WA - G. Loomis, the renowned manufacturer of world-class conventional and fly fishing rods, is set to heighten angler experience at the upcoming ICAST trade show with the highly anticipated release of the NRX+ INSHORE rod...

Proudly handcrafted in Woodland, Washington, the brand-new IMX-PRO V2 series is a distinguished lineup composed of models built for a range of applications. Designed to enhance natural ability, boost effectiveness, and expand tactical opportunity, the IMX-PRO V2 series is for those that make time on the water a priority.   ...

Introducing a full lineup of purpose-built rods for Pacific coast techniques We are proud to announce the IMX-PRO OFFSHORE series of purpose-built 20 to 80-pound class rods featuring a range of technique-specific actions designed for West Coast offshore anglers. Dynamic fisheries, challenging conditions, and iconic game fish define the offshore...

Beginning in 2022, G. Loomis will standardize the numerical Power Rating system for conventional rod models. All future rod series updates will utilize the same Powers Rating system ranging from 00 (Ultra Light) to 6 (Extra Extra Heavy). Example: We consider an 843 JWR (3 Power) a Medium Heavy. Previously,...

Whether chasing chrome in a coastal river or slab crappies in a wilderness lake, having the right rod in hand provides distinct advantages. At ICAST 2022, we introduced two dynamic rod series, IMX-PRO STEELHEAD and GCX LITE, and the expansion of IMX-PROe fly rod family. Each rod is born of...