Lifestyle
2025-10-04 Streamside Reflections: Four Decades of G. Loomis
As I sat at the back of my Jeep putting on my waders, I couldn’t help but think: if you were to ask me about G. Loomis — the brand—I could take you down a rabbit hole four decades deep. For me, G. Loomis has always stood as an...
2025-09-18 Autumn Drifts: A G. Loomis Guide to Seasonal Fly Fishing Across the U.S.
Fall means many things to the fly angler: wet wading is likely coming to a quick close, summer crowds retreat from the rivers, easing pressure and once again restoring solitude, and nearly every species of fish begins to feed aggressively in preparation for the colder months ahead. This fall, consider...
2025-09-10 Field Notes: First Look at the New G. Loomis IMX-PRO GREEN Inshore Rods
By G. Loomis Pro Captain John Irwin I recently had the chance to get hands-on with the new G. Loomis IMX-PRO GREEN 841S and 842S spinning rods while inshore fishing for redfish. I have used G. Loomis rods for my guiding for years and had high expectations of the newest...
2025-08-11 Fall Bassin’ Breakdown with G. Loomis Pro Jeff Gustafson
When it comes to bass fishing in the fall, whether you live in the south or up north, our favorite fish will be found where the food is. Bass up north know that another long winter is coming so they will start bulking up for the dark winter months. In the...
2025-07-23 FEEL CONNECTED: EPISODE 5 | "THE CULTURE"
CULTURE. Our motivation is clear: We exist to heighten angler experience through creating tools that expand tactical opportunity, boost effectiveness, and enhance natural ability. We develop solutions for experienced hands, designed to complement capability. For you, we strive to expand what’s possible to achieve the unattainable. As you continue to...
2025-06-24 A SEASON ON FLY IN THE NORTHWOODS
Join G. Loomis Pro-Staff member and expert multi-species guide, Chris Willen for a look at the diversity of amazing fly focused angling opportunities that can be found in the Northwoods of Wisconsin, however similar seasonal patterns exist all across the Northern tier and Great Lakes region of the country. ...