Elite Ambassador Mike Holliday Appears on the Mill House Podcast

Get to know how "Mexico Returns" engages, grows, and refines his craft —


Mike Holliday's spectrum in the fishing realm reaches farther than that of a G. Loomis Ambassador and is expansive and varied. His adventurous mind pursued many facets, including time as an ocean lifeguard EMT, a prolific author of several books, editor of two magazines, and bylines for ESPN and The Miami Herald. He also worked as a marketing visionary for two major companies in their infancy, Maverick Boats and Costa Sunglasses — both became industry powerhouses. Mike’s authored seven books and was a highly sought-after guide for nearly 40 years. All along, he's watched the slow decline of his beloved resource, leading him to his finest hour as a conservationist. He's driven to save the habitat and fish he loves so deeply. His voice is incredibly impactful, inspiring fellow guides and anglers alike to join his army. Working with Captains For Clean Water, he and many others convinced Tallahassee lawmakers and Governor DeSantis to "Kill The Bill 2508", a monumental win for Florida water policy.