The DNA of G. Loomis is comprised of three equal parts: Technology, Innovation, and Design. Since 1982, we’ve continuously contributed innovative materials and manufacturing technology to the angling community. Why? ⠀⠀⠀
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We exist to heighten angler experience by creating tools that expand tactical opportunity, boost effectiveness, and enhance natural ability. We develop solutions for experienced hands, designed to complement capability. We strive to expand what’s possible in order for you to achieve the unattainable.