Lifestyle

New film featuring Elite Ambassadors Jared and Brandon Cyr — Dive into the lives of fourth-generation Florida Keys fishing guides and G. Loomis Elite Ambassadors, Jared and Brandon Cyr. “On Flats and Family,” produced by our partners at Costa, explores the Cyr family legacy and their dedication to family, guiding,...

Top Pre-Spawn Tackle Setups — It’s April, and while much of our water up here in Northern Minnesota is still frozen, we’re beginning to see some ponds and smaller water open up. Right after ice-out, the fishing heats up super quick. Fish are in hardcore pre-spawn mode and will push...

“The Winter Soldier” with Elite Ambassador Eric Leininger — In this video, Eric Leininger walks you through the construction process for one of his most effective steelhead patterns, “The Winter Soldier.”

Late-Winter and Pre-Spawn Tackle Setups — It's late March and if you're in most parts of the United States the bass are stuck in a late-winter or somewhere in a pre-spawn mode. If you're up North…well you're still frozen, but you’ve probably got a bad case of spring fever and...

In Adapt, we take a look at the sport of fly fishing through the eyes of three very unique anglers. Emily Dmohowski (Vail Valley Anglers), Josh Graffam (Umpqua), and Rick Mikesell (Trouts Fly Shop) address how they continually adapt to the changing culture of fly fishing. Whether it’s waking up...

John Newburry has spent countless hours on the water and behind the vise, investigating new ways to improve his fishing experience. From importing leader and tying materials from Europe, to calculating exact weights and fly-measurements that will provide the most optimized drift – John embodies the exact angler persona this...